--- title: Press Mentions | Subtext description: Check out the latest press about Subtext's SMS platform. image: https://info.joinsubtext.com/hubfs/Subtext%20OG%20Image%202026-4.png --- [![Subtext Logo](https://info.joinsubtext.com/hubfs/subtextlogo.svg "Subtext")](https://joinsubtext.com/) Menu - Customers Open Dropdown Close Dropdown [Newsrooms & Media Newsrooms & Media Headlines, current events, local news…](https://joinsubtext.com/v/media) [Music Music Artists, labels, festivals...](https://joinsubtext.com/v/music) [Sports Sports Athletes, game coverage, podcasts…](https://joinsubtext.com/v/sports) [Marketing & Commerce Launches, events, affiliate marketing…](https://joinsubtext.com/v/marketing) [Creators Creators Influencers, podcasters, thought leaders…](https://joinsubtext.com/v/creators) [Politics & Advocacy Politics & Advocacy Politicians, PACs, organizations…](https://joinsubtext.com/v/politics) - Features Open Dropdown Close Dropdown [Features Overview Features Overview View all Subtext features at a glance](https://info.joinsubtext.com/features?hsLang=en)[The Subtext Platform The Subtext Platform Broadcast composer, subscriber inbox...](https://joinsubtext.com/f/subtext-platform)[Subscriber Growth Tools Subscriber Growth Tools Landing pages, embeds, keyword sign-ups...](https://joinsubtext.com/f/subscriber-growth-tools)[Engagement Tools Engagement Tools Auto-replies, SMS surveys, drip sequences...](https://joinsubtext.com/f/engagement-tools)[Audience Segmentation Audience Segmentation Audience tags, segments, personalization...](https://joinsubtext.com/f/audience-segmentation)[Analytics, Subscriber Data & Reporting Analytics, Subscriber Data & Reporting Monthly reports, live analytics, 1st party data...](https://joinsubtext.com/f/analytics-reporting) [API & Webhooks API & Webhooks SMS API, subscriber management...](https://joinsubtext.com/f/api-webhooks) [Security, Compliance & Support Security, Compliance & Support 10DLC registration, audit logs...](https://joinsubtext.com/f/security-compliance) - [Case Studies](https://info.joinsubtext.com/case-studies?hsLang=en) - [Blog](https://info.joinsubtext.com/blog?hsLang=en) - [Log In](https://joinsubtext.com/dashboard) - [Book a Demo](https://joinsubtext.com/#sign_up) Press # Subtext In The News Check out what top publications have to say about the value of Subtext's SMS Platform. ## Awards [![Martech Breakthrough](https://info.joinsubtext.com/hubfs/Martech.png) Martech Breakthrough Overall Conversational Marketing Company of the Year from 2026 Martech Breakthrough Awards Read More →](https://martechbreakthrough.com/2026-winners/) [![Digiday](https://info.joinsubtext.com/hubfs/1Digiday%20Award-1.png) Digiday Recipient of 2026 Best Subscription Platform Award Read More →](https://digiday.com/announcement/awards/polyai-taboola-contentful-and-docusign-are-2026-digiday-technology-awards-winners/) [![Fast Company](https://info.joinsubtext.com/hubfs/Fast%20Company-1.png) Fast Company The Most Innovative Companies in Media and News for 2025 Read More →](https://www.fastcompany.com/91269631/media-news-most-innovative-companies-2025) ## In the News [![A Media Operator](https://info.joinsubtext.com/hubfs/A%20Media%20Operator.png) A Media Operator Text Messaging Brings Paying Readers Back To Washington Newspaper Read More →](https://www.amediaoperator.com/news/text-messaging-brings-paying-readers-back-to-washington-newspaper/) [![Glossy](https://info.joinsubtext.com/hubfs/Glossy.png) Glossy With Sincerely Yours, Sephora Officially Targets Gen Z Read More →](https://www.glossy.co/beauty/with-sincerely-yours-sephora-officially-targets-gen-alpha/) [![A Media Operator](https://info.joinsubtext.com/hubfs/A%20Media%20Operator.png) A Media Operator Can Human Connection Scale? Newsweek Is Testing It With SMS Read More →](https://www.amediaoperator.com/analysis/can-human-connection-scale-newsweek-is-testing-it-with-sms/) ## Press Releases [![Subtext](https://info.joinsubtext.com/hubfs/Subtext.png) Subtext Subtext Unveils Significant SMS Platform Expansion Read More →](https://www.globenewswire.com/news-release/2026/04/21/3277983/0/en/subtext-unveils-significant-sms-platform-expansion-giving-clients-greater-control-over-audience-management-and-activation-revenue-growth-and-campaign-customization.html) [![aKillion](https://info.joinsubtext.com/hubfs/Akillion.png) aKillion aKillion and Subtext Form a Partnership and Introduce IONCandidate Read More →](https://www.globenewswire.com/news-release/2026/06/23/3316002/0/en/akillion-and-subtext-form-a-strategic-partnership-and-introduce-ioncandidate-the-real-time-ai-platform-that-converts-constituent-text-messages-into-political-campaign-engagement-re.html) [![SoundCloud](https://info.joinsubtext.com/hubfs/Soundcloud.png) SoundCloud Subtext & SoundCloud Team Up to Connect Artists & Fans Through SMS Read More →](https://www.globenewswire.com/news-release/2025/07/16/3116249/0/en/Subtext-and-SoundCloud-Team-Up-to-Bring-Artists-and-Fans-Closer-Together-Through-SMS.html) [Talk to an SMS Expert](https://info.joinsubtext.com/book-a-demo?hsLang=en) ## More Subtext Mentions [![Martech Breakthrough](https://info.joinsubtext.com/hubfs/Martech.png) Martech Breakthrough Best Mobile Marketing Solution from 2025 Martech Breakthrough Awards Read More →](https://martechbreakthrough.com/2025-winners/) [![IT Brief](https://info.joinsubtext.com/hubfs/IT%20Brief.png) IT Brief aKillion & Subtext Launch AI Texting Tool for Campaigns Read More →](https://itbrief.news/story/akillion-subtext-launch-ai-texting-tool-for-campaigns) [![Digiday](https://info.joinsubtext.com/hubfs/1Digiday%20Award-1.png) Digiday Recipient of 2025 Best Subscription Platform Award Read More →](https://digiday.com/announcement/awards/the-walt-disney-company-grammarly-and-intuit-mailchimp-are-2025-digiday-technology-awards-winners/) [![Adweek](https://info.joinsubtext.com/hubfs/Adweek.png) Adweek As AI Comes to Email, Publishers Adapt Once Again Read More →](https://www.adweek.com/media/newsletters-publishers-artificial-intelligence-inboxes/) [![The Lenfest Institute](https://info.joinsubtext.com/hubfs/Lenfest.png) The Lenfest Institute News Collective to Partner with Subtext for SMS Engagement Pilot Read More →](https://www.lenfestinstitute.org/institute-news/statewide-news-collective-to-partner-with-subtext-for-sms-engagement-pilot/) [![Backstory & Strategy](https://info.joinsubtext.com/hubfs/Backstory%20%26%20Strategy.png) Backstory & Strategy Fighting the Notification Deluge Read More →](https://www.backstoryandstrategy.com/p/the-channel-we-didnt-earn) [![Subtext](https://info.joinsubtext.com/hubfs/Subtext.png) Subtext Subtext Surpasses 28 Million Subscribers and 10 Billion Messages in 2025 Read More →](https://www.globenewswire.com/news-release/2026/03/25/3262208/0/en/Subtext-Surpasses-28-Million-Subscribers-and-10-Billion-Messages-in-2025-Achieves-105-Revenue-Growth-YoY.html) [![S&P Global](https://info.joinsubtext.com/hubfs/S%26P%20Global.png) S&P Global MediaTalk | How Brands Are Balancing Human Authenticity with AI Efficiencies Read More →](https://www.spglobal.com/market-intelligence/en/news-insights/podcasts/mediatalk/mediatalk-season-4-ep-8-how-brands-are-balancing-human-authenticity-with-ai-efficiencies) [![Machine News](https://info.joinsubtext.com/hubfs/Machine%20News.png) Machine News Revenge of the Text Message: A New Era for SMS in the Age of Personalized Communication Read More →](https://www.machine.news/revenge-of-the-text-message-the-great-comeback-of-sms-and-why-it-never-went-away/) [![Journalism.co.uk](https://info.joinsubtext.com/hubfs/journalism%20uk.png) Journalism.co.uk Why Personality-led Journalism Isn’t Just Branding – It's Revenue Infrastructure Read More →](https://www.journalism.co.uk/why-personality-led-journalism-isnt-just-branding-its-revenue-infrastructure/) [![MarketingProfs](https://info.joinsubtext.com/hubfs/Marketing%20Profs.png) MarketingProfs Where Marketers Can Find Shelter From Distorted Email Metrics and AI Algorithm Interference Read More →](https://www.marketingprofs.com/articles/2025/53902/ai-algorithms-email-metrics-inaccuracy-sms-marketing) [![MarTech](https://info.joinsubtext.com/hubfs/Martech2.png) MarTech 6 Things Marketers Need to Know About Search and Discovery in 2026 Read More →](https://martech.org/6-things-marketers-need-to-know-about-search-and-discovery-in-2026/) [![MarTech](https://info.joinsubtext.com/hubfs/Martech2.png) MarTech In 2026, Human Connection Becomes Marketing’s Real Advantage Read More →](https://martech.org/in-2026-human-connection-becomes-marketings-real-advantage/) [![The Latino Newsletter](https://info.joinsubtext.com/hubfs/The%20Latino%20Newsletter.png) The Latino Newsletter USA TODAY’s Bilingual SMS Alerts Provided Vital Hurricane Updates Read More →](https://thelatinonewsletter.org/p/usa-today-bilingual-sms-alerts) [![Inc.](https://info.joinsubtext.com/hubfs/Inc2.png) Inc. 2024 Honoree for Best in Business in Media Read More →](https://www.inc.com/best-in-business/2024/media) [![Press Gazette](https://info.joinsubtext.com/hubfs/Press%20Gazette.png) Press Gazette The Joy of Text: Publishers Use Old Tech to Reach New Readers Read More →](https://pressgazette.co.uk/platforms/platform-profiles/subtext-news-publishers/) [![Editor & Publisher](https://info.joinsubtext.com/hubfs/Editor%20and%20Pubilsher.png) Editor & Publisher AI Takes Center Stage at Indigo Trigger’s Lead-to-Cash Bash, Signaling a New Era for Media Read More →](https://www.editorandpublisher.com/stories/ai-takes-center-stage-at-indigo-triggers-lead-to-cash-bash-signaling-a-new-era-for-media%2C258797) [![Toolkits](https://info.joinsubtext.com/hubfs/Toolkits.png) Toolkits How Hearst Newspapers is Driving Audience Engagement and Subscriber Retention Read More →](https://toolkits.com/publisher-monetization/driving-audience-engagement-with-sms/) [![Forbes](https://info.joinsubtext.com/hubfs/5Forbes.png) Forbes Could the Basic SMS Save Content Creators from the Algorithm? Read More →](https://www.forbes.com/sites/ianshepherd/2024/09/30/could-the-basic-sms-save-content-creators-from-the-algorithm/) [![Rolling Stone](https://info.joinsubtext.com/hubfs/Rolling%20Stone.png) Rolling Stone 8 Smart Digital Marketing Moves to Boost E-Commerce Success Read More →](https://www.rollingstone.com/culture-council/panels/digital-marketing-e-commerce-1235070541/) [![MediaTalk, S&P Global](https://info.joinsubtext.com/hubfs/Media%20Talk%20S%26P%20Global.png) MediaTalk, S&P Global The Human Art of Direct Messaging in the Age of AI Read More →](https://podcasts.apple.com/us/podcast/the-human-art-of-direct-messaging-in-the-age-of-ai/id1389204889?i=1000685139178) [![The Media Copilot](https://info.joinsubtext.com/hubfs/the%20media%20copilot.png) The Media Copilot Owning Your Audience in the Age of AI, with Subtext CEO Mike Donoghue Read More →](https://mediacopilot.substack.com/p/mike-donoghue-subtext-owning-audience-ai) [![The Drum](https://info.joinsubtext.com/hubfs/Drum.png) The Drum As AI Disrupts Search, Publishers Build One-on-One Reader Relationships Via Text Read More →](https://www.thedrum.com/news/2024/07/09/amid-rise-generative-ai-some-publishers-are-turning-marketing-platform-subtext) [![Podcast](https://info.joinsubtext.com/hubfs/Mike%20Podcast.png) Podcast Can the Text Message Save Creators from the Algorithm? With Subtext CEO Mike Donoghue Read More →](https://www.youtube.com/watch?v=qdIR1y_RlOA) [![City Cast Chicago](https://info.joinsubtext.com/hubfs/City%20Cast%20Chicago.png) City Cast Chicago Homeless Camp Cleared, Uncommitted Delegates, and DNC Group Chat Read More →](https://chicago.citycast.fm/podcasts/homeless-camp-cleared-uncommitted-delegates-and-dnc-group-chat) [![News Revenue Hub](https://info.joinsubtext.com/hubfs/News%20Revenue%20Hub.png) News Revenue Hub Subtext and News Revenue Hub Join Forces, Delivering Newsrooms Access to Powerful Texting Tools Read More →](https://finance.yahoo.com/news/subtext-news-revenue-hub-join-130000761.html) [![Lookout Santa Cruz](https://info.joinsubtext.com/hubfs/1Lookout%20Santa%20Cruz.png) Lookout Santa Cruz Lookout Santa Cruz Wins Pulitzer Prize for Breaking News Reporting Read More →](https://lookout.co/lookout-santa-cruz-wins-pulitzer-prize-for-breaking-news-reporting/) [![Fast Company](https://info.joinsubtext.com/hubfs/Fast%20Company-1.png) Fast Company The 10 Most Innovative Companies in Music in 2023 Read More →](https://www.fastcompany.com/90848907/most-innovative-companies-music-2023) [![The New York Times](https://info.joinsubtext.com/hubfs/NYT-2.png) The New York Times Google’s A.I. Search Leaves Publishers Scrambling Read More →](https://www.nytimes.com/2024/06/01/technology/google-ai-search-publishers.html?unlocked_article_code=1.wU0.H36A.6Wlqn_hd_CDV&smid=nytcore-ios-share) [![Digiday](https://info.joinsubtext.com/hubfs/1Digiday%20Award.png) Digiday Digiday Technology Awards, Best Subscription Platform Read More →](https://digiday.com/announcement/awards/commerce-layer-frequence-and-khoros-are-among-the-2022-digiday-technology-awards-winners/) [![Nieman Lab](https://info.joinsubtext.com/hubfs/1Nieman%20Lab.png) Nieman Lab Subtext Lets Journalists Build Deeper Relationships With Readers Read More →](https://www.niemanlab.org/2021/02/subtext-lets-journalists-build-deeper-relationships-with-readers-one-text-at-a-time/) [![Inc.](https://info.joinsubtext.com/hubfs/Inc%20x%20Mike.png) Inc. Creators Can Find More Upside by Getting Closer to Their Fans Read More →](https://www.inc.com/mike-donoghue/creators-find-more-upside-in-moving-closer-to-their-fans.html) [![Business Insider](https://info.joinsubtext.com/hubfs/1Insider.png) Business Insider The Top 14 New York Creator Economy Startups Read More →](https://www.businessinsider.com/top-new-york-creator-economy-startups-helping-influencers-make-money-2022-1) [![WWD](https://info.joinsubtext.com/hubfs/Xtina%20WWD.png) WWD Christina Aguilera Is Launching a Lubricant and an Intimacy Tip Hotline Read More →](https://wwd.com/beauty-industry-news/wellness/christina-aguilera-pillowtalk-launch-1236422474/) [![Digiday](https://info.joinsubtext.com/hubfs/1Digida%20NYT.png) Digiday Readers Taste Test Recipes Over Text to Drive Subscriptions Read More →](https://digiday.com/media/the-new-york-times-cooking-is-letting-readers-taste-test-recipes-over-text-to-drive-subscriptions/) [![Rolling Stone](https://info.joinsubtext.com/hubfs/Rolling%20Stone.png) Rolling Stone Ways Marketers Can Boost Engagement Among Disengaged Customers Read More →](https://www.rollingstone.com/culture-council/panels/boost-engagement-disengaged-customers-1235011839/) [![Adweek](https://info.joinsubtext.com/hubfs/Adweek.png) Adweek Creators Will Be Forced to Evolve—Quickly Read More →](https://www.adweek.com/social-marketing/creators-forced-to-evolve-quickly/) [![Axios](https://info.joinsubtext.com/hubfs/1Axios.png) Axios Punchbowl Adds Text Alerts as Outlets Seek Twitter Alternatives Read More →](https://www.axios.com/2023/01/03/news-outlets-punchbowl-text-alerts-twitter) [![News Corp Australia](https://info.joinsubtext.com/hubfs/1NewsCorp%20Aus.png) News Corp Australia The Kennedy Award for Outstanding Online News Breaking Read More →](https://twitter.com/kennedyawards/status/1558063756025794561) [![CNN](https://info.joinsubtext.com/hubfs/1CNN.png) CNN Power Crisis Shines Light on Local News Read More →](https://www.cnn.com/2021/02/19/media/texas-local-news-winter-storm/index.html) [![Adweek](https://info.joinsubtext.com/hubfs/1Adweek.png) Adweek More Brands Are Blowing up Consumers' Phones With Texts Read More →](https://www.adweek.com/performance-marketing/despite-some-risks-more-brands-are-blowing-up-consumers-phones-with-texts/) [![Newsday](https://info.joinsubtext.com/hubfs/1Newsday.png) Newsday INMA Award for Best Idea to Encourage Reader Engagement for Newsday Read More →](https://www.twipemobile.com/innovation-in-local-news-part-one/) [![Anthem Awards](https://info.joinsubtext.com/hubfs/1Anthem%20Award%20LA%20Taco.png) Anthem Awards The Anthem Award for Health Innovation with L.A. Taco Read More →](https://www.anthemawards.com/winners/list/entry/#!health/innovation/la-taco-covid-19-sms-updates-for-unhoused-community-in-la/1973/-1/387284) [![Podnews Weekly](https://info.joinsubtext.com/hubfs/1Podnews%20Weekly.png) Podnews Weekly The Locked On Network’s Strategy, New Podscribe Data, and Acast in Profit Read More →](https://podcasts.apple.com/us/podcast/the-locked-on-networks-strategy-new-podscribe-data/id1542481043?i=1000645522217) [![Digiday](https://info.joinsubtext.com/hubfs/1Digiday%20Award-1.png) Digiday Digiday, The Greater Good Award, Emergency Aid Read More →](https://digiday.com/announcement/awards/dermalogica-audible-zappar-and-mastercard-are-among-this-years-greater-good-award-winners/) [![NBC Bay Area](https://info.joinsubtext.com/hubfs/1NBC.png) NBC Bay Area NBC Press: Scott McGrew - Reshaping Journalism Read More →](https://www.nbcbayarea.com/news/local/press-here/reshaping-journalism-2/3311003/) [![Nieman Lab](https://info.joinsubtext.com/hubfs/NL.png) Nieman Lab How Dallas Free Press Uses Text Messages to Reach Communities of Color Read More →](https://www.niemanlab.org/2022/03/if-you-try-to-do-this-with-email-youll-fail-how-dallas-free-press-uses-text-messages-to-reach-communities-of-color/) [![Route Fifty](https://info.joinsubtext.com/hubfs/Andover%20town%20of.png) Route Fifty Town Turns to Text Messaging to Boost Community Engagement Read More →](https://www.route-fifty.com/digital-government/2024/05/town-turns-text-messaging-boost-community-engagement/396924/) [![It’s All Journalism](https://info.joinsubtext.com/hubfs/Its%20All%20Journalism.png) It’s All Journalism Gannett Develops SMS Strategy to Text Breaking News During Hurricane Ian Read More →](https://goodpods.com/podcasts/its-all-journalism-33302/gannett-develops-sms-strategy-to-text-breaking-news-during-hurricane-i-25208900) [![Editor & Publisher](https://info.joinsubtext.com/hubfs/1Tampa%20Bay%20Times.png) Editor & Publisher Tampa Bay Times Engages With Readers Through Texting Read More →](https://www.editorandpublisher.com/stories/tampa-bay-times-engages-with-readers-through-texting%2C183662) [![Fast Company](https://info.joinsubtext.com/hubfs/Fast%20Company%20G.png) Fast Company Tired of Politicians Spamming Your Phone? Help Is on the Way Read More →](https://www.fastcompany.com/90724509/political-spam-10dlc) [![The Influence Factor](https://info.joinsubtext.com/hubfs/Influencer%20Factor%20Podcast.png) The Influence Factor Exploring SMS in the Creator Economy Read More →](https://podcasts.apple.com/ie/podcast/the-influence-factor-by-the-influencer-marketing-factory/id1587732837) [![The Globe and Mail](https://info.joinsubtext.com/hubfs/1Globe%20and%20Mail.png) The Globe and Mail Digital Publishing Awards, Best Social Storytelling for Globe and Mail Read More →](https://digitalpublishingawards.ca/2021/06/10/presenting-the-winners-of-the-2021-digital-publishing-awards/) [![MarTech Cube](https://info.joinsubtext.com/hubfs/martechcube.png) MarTech Cube Interview With Sarah Schmidt, VP of Marketing & Communications at Subtext Read More →](https://www.martechcube.com/evolution-of-creators-economy/) [![Journalism.co.uk](https://info.joinsubtext.com/hubfs/1Journalism%20co%20uk.png) Journalism.co.uk Thinking Outside the \[chat\]box Read More →](https://www.journalism.co.uk/news/thinking-outside-the-chat-box/s2/a1104506/) [![Podcast Business Journal](https://info.joinsubtext.com/hubfs/1Pod%20Business%20Journal.png) Podcast Business Journal Interview With the Founder of the Locked On Podcast Network Read More →](https://podcastbusinessjournal.com/interviews/david-locke/) [![The Wall Street Journal](https://info.joinsubtext.com/hubfs/1%20The%20WST.png) The Wall Street Journal Cotton Candy and $864 in Sex Toys: Influencers Go Big on Tax Write-Offs Read More →](https://www.wsj.com/articles/tax-write-offs-influencers-refunds-7345a8d2) ## Ready to start texting? 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